Microsoft Case Studies

By Microsoft Case Studies, Microsoft wants to share their customers'technological success stories with the world. Finding their stories andmaking the best use of those references in sales and marketing activities are key objectives of the Microsoft Case Studies. On Microsoft.com, one of the most visited Web sites in the world, case studies demonstrate how companies use technology to cut TCO (Total Cost of Ownership), improve developer and end-user efficiency, reduce administrative chores, and increase profits.

They have large number of case studies on products varying from simple Desktop Applications to complex Embedded Systems which you can find on

Url: http://www.microsoft.com/casestudies/product.aspx

Some of the key benefits are:

* Reward your innovators. The feedback from favorable publicity far outweighs some of the internal praise your company could give to your creative employees.

* Raise your company's image. Case studies about your successful worksend out a positive image of your company. Potential employees will be more likely to want to work for you, and prospective customers and partners will be more likely to do business with you.

* Promote your brand. A Microsoft case study puts your brand in frontof people who may never see your traditional advertising and PR channels.

* Demonstrate your IT leadership. Your company's innovative projects deliver a positive image of your IT department, and position your department as an industry leader. Your demonstrated leadership also helps recruit and retain strong IT professionals.

* Promote IT strategies internally. IT professionals can use the resulting case studies, press placements, and other marketing activities to promote their strategies internally.

* Build a closer relationship with Microsoft. Gain more visibility throughout Microsoft Corporation. It is in everyone's best interest to help customers be successful in their deployment of business solutions.